Magners – Made In The Dark

This Magners TV ad is almost entirely set in darkness, highlighting the detailed sound design by Jungle’s Jim Griffin.

In the latest phase of its ‘There’s Method in’ brand communications platform, the ad sets out to prove that making cider in the dark feels counter-productive, but is what makes Magners taste even better. In it, the inhabitants of Clonmel, Ireland – where Magners is made – go about their normal daily activities at night, including playing tennis, getting their hair-cut and attending the local nudist society.